In 1985, a Dutch businessman named Wayne Huizenga opened a small shop in Dallas movie rental called Blockbuster.

A few years later we could speak of an entire industry with 8,900 stores, 90,000 employees in 25 countries with billings reached the 11,820 million dollars.

In the 90’s ambitious growth plans they presented according to a market that did not stop growing. The business model seemed simple and replicable 100% for almost the whole world geography. Settlements were made up of about 10 people experts in film and video games segmented promotions for days. Continue reading When not on time change: The case blockbuster →