According to the study by Weber Shandwick Worldwide in collaboration with Forbes Insights, be “social” is essential for brands today and although many of them are adapting to the digital revolution, significant improvements are still needed to build a brand with its own social identity.

“Socializing Your Brand: guide for the socialization of brands” she was presented this morning in Madrid at an event involving Chris Perry, President of Digital Communication Weber Shandwick and Leslie Gaines-Ross, Strategic Manager Reputation Weber Shandwick. The event was attended by Ana Fernandez Pardo, Communications Sfera, Gosia Pajkowska, PR Manager of Vente-Privée and Guillermo Haro, Professor of Digital Strategy, Tutor Entrepreneurship and Academic Director of the Seminar on Management Communities virtual IE Business School.

The study provides managers of the areas of communication and marks a starting point for creating a truly social brand. The online study was conducted among nearly 2,000 executives from the most important companies in 50 countries in North America, Europe, Africa, Middle East, Asia Pacific and Latin America. Continue reading You cannot choose not to have a social presence is essential for brands →