These things do not usually happen at once, but if there is a day when we received a “hard truth” we cannot let go. You realize that your benefits have been reduced in a significant%, the low number of customers, your market share drops and notes as you go inserting patches that do not lead anywhere. Basically, business survival is at stake and do not know where the blows come.

When this happens, marginalizing startups, we can find 3 levels to qualify and quantify the problem regarding the malfunction of business:

1- Mismanagement: At this point there is not much to explain, still being in the right business model but that simply are not playing your cards right.

2- Do not be able to adapt to new industry trends surface: perhaps no introduction of new products, not digitize any part of the business … .in order, you have to make substantial changes but do not require “full surgery.”

3- You have left to connect with a real market: here already required to redevelop a new business model because your value proposition has stopped working. Continue reading As reactivate your business model when suffering signs of wear →