In a company committed to online business, lead generation is a very important activity and can have a enrobe impact on the income statement depending on how you perform. First we must determine what the objective pursued, usually one of these 3:

– Lead generation for direct sales (usually contacts with propensity to buy).

– Lead generation for critical mass intended to send newsletters and other communications.

– Generation of leads to “re-selling” used by comparators or sectored pages with high traffic volume. Continue reading Practical tips to generate profitable leads →