If you are new to online trading, understanding a few of the common terms used in e-commerce is essential to get you on the road to success. Here are some must-know concepts.
Responsive design
One of the most important web concepts of current times, responsive design relates to how a website can readjust itself according to the device the user views it on. Responsive design has become a hot topic in e-commerce as more people now use mobile devices for searching online. According to Business2Community more than half of consumer time spent on the internet is now on mobile devices.
Cohort analysis
Understanding your customers and their behaviours can help to shape your website and marketing strategies. Cohort analysis involves studying people according to common characteristics, so you can then identify which customer segments are most profitable to your e-commerce venture. For advice from a Data Analysis Company, visit https://shepper.com
Conversion rate optimisation
This commonly-used concept is essential to the success of any online business, and it relates to analysing information to understand who is buying what on your site. When you understand buyer behaviour, you can better shape your marketing efforts to boost your conversion rates and the overall performance of your site.
It’s important to use reliable sources of information, such as analytics and user feedback, rather than guesswork, to understand how well your site is performing. Making simple changes, such as moving a button, making the call to action more obvious, or focusing on the more successful products, can help optimise your conversion rate.