The success of modern business is very much dependent upon marketing. Unfortunately, marketing can be incredibly expensive. There’s no getting away from this fact, but there are some ways you can reduce the costs, while still generating those all important leads and sales.
Increase social media presence
Social media has huge potential for effective marketing and is important for all businesses today. Facebook and other social media platforms are economical and with highly targetable ads, you can reach out to your target audience at an extremely reasonable price.
Brand awareness and loyalty can be built, both organically and through paid content. Twitter is another highly effective platform and serves as a very efficient method of distributing marketing messages and for making the public aware of any new products or services you have on offer.
Social media is also a great way to engage with customers, expanding and maintaining a customer base through regular contact.
Leverage data
Data should be used to create the most effective marketing plan. Start with your current customer base. What do they like and dislike about your company? What could you change? What products and services do they like, need or hope to see in the future?
There are also lots of free tools available to use, such as Google Analytics, which can help you work out which of your marketing efforts are working and which are not. They are there to use, so use them!
Don’t forget the basics
In the end, no matter how many high tech tools and methods you employ, some of the best marketing techniques remain the ‘golden oldies’.
Use an effective content management platform, built by a professional drupal design agency, such as https://www.website-express.co.uk/service/drupal-development-agency.
Don’t make mistakes in your print, online and on social media, as these are costly to fix and reflect negatively on the company.
Don’t change a marketing plan which is working.
Invest in a marketing department who knows what it is doing. Use targeted recruitment to employ the most effective, highly trained individuals.
Provide marketing training for existing and new staff.
Finally, it is well known that holding on to current customers is far more cost effective than reaching out to new ones. So engage with them, ask them what they want and deliver!