Boost Your Business Prospects with a Professional Website

In this digital age it is absolutely essential for every business, big or small, to have a website. Consumers are wired in to the notion of researching their potential purchase options before making any buying decisions. If you do not have an internet presence where they can find your company, you are not giving yourself the best chance of competing in the marketplace and risk missing out on potential sales. Fortunately, getting a good website in place is easier than you might think.

Boost Your Business Prospects with a Professional Website

Image Credit

Form and Functionality

The first decision to make is what you need your website to do. It will be the first port of call for many of your potential clients, so it needs to offer a clear outline of the services you provide. Other information about your company’s ethos and history, management team and any significant projects or clients can be included.

If you use your website to allow customers to shop online for your products, it is also essential to ensure it is easy to navigate and offers a secure encrypted paying platform. Whilst most businesses are aware of the need for a website, a recent Online survey found that up to 80% of micro-business websites are simply not fit for purpose. Your website must allow you to regularly and easily update the content as well as have the functionality for tasks such as uploading photos, managing a blog and plugging into a social media feed.

Consider too the impression that you want to create. Lots of bright colours and a busy template will give your website a quirky feel, whereas more neutral shades and a cleaner layout look more professional.

Spread the Word

Once your website is established, you need to attract traffic to it. Using SEO keywords in your web content is a good way to ensure that your company appears near the top of any internet searches a potential client may make for your products or services. But to really spread the word, make use of social media and raise awareness of your brand. Social media platforms such as Facebook, Twitter or Tumblr allow smaller companies global potential client reach and mean that they can compete for market share with much bigger firms. Creating a discussion about your company on social media is an effective way to get your name known, allowing instant interaction with potential clients and helping to establish good relationships with customers. Varying the content with a mixture of blogs, photos and news releases on diverse social media platforms allows you to reach the largest possible target market.

Go Pro or Go Home

Enlisting the services of a company such as Hemel Hempstead web designers 24-7website.co.uk, makes the process simple and effective. Professional website design companies will be able to create a site that looks great but that also offers you the right functionality for your requirements. Unlike a free DIY site, you will not have to have any intrusive adverts for other products, and they can take care of all the hosting and maintenance too.

A good website that attracts plenty of traffic is an invaluable addition to your marketing strategy, extending your reach and generating additional income.

The major challenges and key to foster a brand community

A brand community is an effective way to retain customers that allows to know them better and identify their interests and needs tool. These communities can also act as a meeting point between the company and its customers, which bridge the gap and strengthen the link.

To do this, the mark must raise a oriented strategy to reach their customers, plantearles the opportunity to become part of its exclusive community and exceed expectations. Thus a community of living and active brand, where all parties feel integrated and enjoy contributing be created.

Before jumping to propose actions, should stop to assess the degree of knowledge of the target audience and how to present the initiative and how the membership of the community can meet your needs. In this regard, the type design profiles, known as “persons” may contribute to the study of the client and the approach of an effective strategy. Continue reading The major challenges and key to foster a brand community

Things that we know the social media – Banishing 10 great myths

Talk about Social Media is synonymous with business success? Easy access to social networks and unlimited number of tools, platforms and existing functionality, open the doors to a “new” world where the influence is measured relative to the ability to access our target audience and give them exactly what they are looking for, and distinguish ourselves from our competition.

Sounds easy right ?, But it is not, be in social networks is necessary and demanding. Continue reading Things that we know the social media – Banishing 10 great myths

Consumers are still reluctant to buy from their mobile

Mobile traffic increases, but not the percentage of sales recorded through these devices. Undeniably it admits that mobile commerce advances, although still a very slow pace.

According to the study by ShopVisible, during the first half of the year, more than a third of those registered by the remnants visits came from these intelligent terminals, both smartphones and tablets; however, these visits resulted in sales at a lower percentage than expected. Continue reading Consumers are still reluctant to buy from their mobile

Keys to an online reputation crisis does not end in a real fire

Suffer an online crisis is a major fear that any communication department of a brand faces. The proliferation of social media has given a voice to users who, empowered by your smartphone, do not hesitate to launch the world its criticism or complaint about that action they consider unfair or worthy of rejection. A fact that may seriously jeopardize the reputation of the brand.

2.0 Thanks to the media, the news spread like wildfire. A rate that contrasts with the extreme slowness on the part of companies to take action on the matter and work to mitigate the consequences and solve the problem. An inability reaction which revealed the study published a month ago by Freshfields Bruckhaus Deringer. According to which half of the companies recognizes not be prepared to face a crisis of reputation, its main problem inability to react in time, effectively. Continue reading Keys to an online reputation crisis does not end in a real fire

Planning a Wedding in Somerset

With its verdant rolling landscape and idyllic country villages and attractive towns, Somerset is an ideal county for a relaxed, pastoral themed wedding. And with a wide range of venues, planners and wedding services available, planning a wedding in one of the most beautiful corners of England’s green and pleasant land has never been easier.

Planning a Wedding in Somerset

Image Credit

Why Somerset?

Whether you’re planning a traditional church wedding or something more relaxed, Somerset offers a wide range of venues and services to make your dream wedding a reality. Once you’ve decided on your ideal wedding venue, there are certain legal obligations you’ll be required to fulfil – you’ll find more information here. From beach themed weddings, to the glories of Regency Bath or the beautiful golden stone villages of the Cotswolds, Somerset has a wedding theme to suit everyone.

Planning Ahead

The task of organising your own wedding can be daunting, and many couples entrust everything to a wedding planner. But if you want your wedding day to be utterly unique, Somerset based wedding services range from the green to the family friendly. Catering from classic to contemporary, and your gorgeous wedding cake will all be captured by your friendly and innovative photographer and videographer. You can arrive at your venue in a vintage Rolls Royce or a horse drawn carriage and celebrate your reception everywhere from a beachfront hotel to a tipi. The choice is yours and your wedding planner, if you choose to use one, will ensure that everything is to your satisfaction.

Your Dream Venue

Glamorous weddings in films and magazines may look incredible, but Somerset offers such an array of venues and landscapes that you can enjoy all the glamour of Hollywood, whatever your budget. From hill top castles to country hotels, caves to castles and city to village, Somerset has something to suit every dream – and every budget. Taunton, the County town of Somerset, is particularly popular and the choice of easily accessible venues includes gardens, country houses and even the gothic magnificence of a school chapel. If you decide on venue hire in Taunton and you’re inspired by the Olympics or just love sport, you can even look at County Ground venue hire in Taunton.

With so much variety to choose from your Somerset wedding – and those all important pictures – are bound to be a success.

Becoming social networks in collective networks

The great challenge facing companies a few years ago was to implement a coherent system of social networks and the business environment in which they moved. With more or less success, after all, following a universal guide, it is easy to set up a presence of our brand on the Internet. Come, bah, you ride in a helicopter and leave you in the middle of the mountain. So far it is simple, and even free: requires no special skills or human or technical. The ROI is brutal, ultra-liberal dogmas led economy to one end or outlined by Ayn Rand in him ecstatic state itself:

(X Factor investment 0) (0 x Factor training)% u2013 (nx hours) = “Come let us”

Then comes the monitoring, optimization SEO, and everyone will think you are up to the top. Undertake laudable as foolish adventures, such as multichannel madness (options for a company of formwork, LinkedIn for a paint shop). When Paul McCartney wrote “Here, There & Everywhere” was not thinking of his wife, but in the embattled and labeled itself “Community Manager” and his obsession ubiquity. Multiple platforms, distortion secured message, do not hesitate. Continue reading Becoming social networks in collective networks

7 skills that every online retailer should dominate

Enter the Internet age effectively is not easy. To cope in the arena of online relationships you need to have some preparation, and develop a number of basic and essential skills.

Those companies wishing to capitalize on the advantages of internet, you must know the techniques necessary to implement their strategies. Here we describe the most important, drawn from the infographic of Formstack. Continue reading 7 skills that every online retailer should dominate

8 out of 10 employees would like their CEO was 2.0

It seems that there is an incompatibility between the functions of head of a company, or CEO, and its activity in social media. The final report signed by Domo and CEO.com indicated that 68% of the directors of companies within the Fortune 500 had not registered profile on LinkedIn, Twitter or Facebook.

This kind of anti posture Social Media defines large affects not just for show, but within the organization itself. 80% of employees would prefer that their CEO develop an activity on social networks. This is reflected in the infographic Refresh. Also, do not lose hope; half of them expect your boss to start acting on these channels over the next 5 years.

However, there are other cases of CEOs who have dared to immerse themselves in the world 2.0. Needless to say is, preferably mostly young professionals. The average age of these “social” CEOs is 38 years. Continue reading 8 out of 10 employees would like their CEO was 2.0

Causes of bad breath

There are many causes of bad breath or halitosis, but the most common is poor oral hygiene resulting in a build-up of bacteria in your mouth. If there is any food trapped between your teeth or in cavities, this can be broken down by the bacteria and cause the release of an unpleasant-smelling gas. Gum disease can also cause bad breath.

Causes of bad breath

Image Credit

A diet containing foods that are strongly flavoured can also make your breath smell, as can alcohol and smoking. Certain medications and some illnesses can also be a cause.

Poor oral hygiene

Poor oral hygiene is the commonest cause of bad breath. Regular brushing and flossing prevents the build up of plaque and removes food that would otherwise be broken down by bacteria, causing unpleasant smelling breath. Leicester’s private dentist sjrdental can do a thorough checkup and advise on treatments and where bacteria can also be found and therefore cleaning prevent bad breath; however, according to Scientific American, it may be more important to encourage helpful bacteria in the mouth rather than destroying the bad bacteria.

Food and drink

Food such as garlic, spices and onions may make your breath smell, and alcohol and strong coffee can have the same effect. This is usually a temporary situation and can be avoided by not eating or drinking the offending foods. According to the clinical director of London Smiling Dental Group, Dr Uchenna Okoye, most people could cure their bad breath by doubling the amount of water they drink.

Smoking

In addition to causing bad breath, smoking can stain your teeth, reduce your sense of taste and irritate your gums. It also increases the risk of developing gum disease, which is another cause of bad breath.

Crash diets

Low carbohydrate diets and fasting can cause bad breath due to the ketones that are produced when the body breaks down fat.

Medication

Some medicines can cause bad breath. These include the nitrates used for the treatment of angina, some tranquillisers, and some chemotherapy medications.

Medical conditions

Sometimes the cause of bad breath can be a medical condition such as some gastrointestinal problems, an infection, sinusitis or diabetes. In certain cases your GP may refer you to an ENT surgeon.

Fortunately most cases of halitosis can be completely cured by practising good oral hygiene.