Fernando Aparicio, former pay pal country manager and current Director of the first Advanced Program Ecommerce Projects of Kschool, is one of the most reputable people in our country on electronic commerce.
Currently, in the economy focused on social media, it is becoming more frequent to have long-term, complex and lasting business relationships with other people, without having to deal with them in person or even by telephone. Moreover, business support and even customer service are moving through the web instead of being handled in person, to which we must add that with the reduction of costs the events, conventions, conferences and meetings are all done in virtual way Continue reading Beyond Social Networks: The importance of face-to-face meetings→
Many people do not take advantage of the use of the lists on Twitter, in some cases because they do not know them and in others because they do not find a specific use. Let me give you some ideas on how to use them.
The process to create them is very simple, in your Twitter profile you go to “Lists” and from there to “Create Lists” you must put a name and a description, you can also choose to make your list “public” (everyone can see it and follow it) or you can make it “private” (nobody can see it or follow it). Try to make public lists with clear and understandable names. Continue reading 12 Ideas to use Twitter Lists→
Marketing professionals are taking advantage of a greater number of channels, media and tools in each new campaign or strategy developed, and social media is acquiring an increasingly important role in this regard.
We have already talked many times that a single online marketing action can hardly solve your Internet presence. You must integrate many of the possibilities offered by the network and organize them within a strategic plan.
One of the main problems of companies when they initiate their strategies in social networks is how to achieve a critical and relevant mass of followers. Many experts will tell you that the number of followers does not matter, others will tell you that the amount is indispensable … but certainly, the really true is that without followers we can not build a community around our company or brand.
The 100 Fortune Global companies are mentioned on the Internet 10,400,132 times per month. Most of these mentions take place on Twitter, according to the III ‘Global Social Media Check-up Study’ developed by Burson-Marsteller, which includes new data provided by Visible Technologies, leader in monitoring, analysis and social media services for companies global level. Continue reading Most conversations about companies occur on Twitter→