The salary range of executives and executives is always an interesting fact for different reasons. In the first place, because it serves as an orientation information depending on the sector and functional area and on the other because it has become a fundamental indicator for professionals in full development of their career. Continue reading How much does a Marketing Director charge? →

More than 300 directors and managers of marketing and communication have answered a questionnaire developed by More Quota in which it is sought to know what is the opinion of advertisers with respect to advertising marketing. The study is entitled “Do the media sell advertising well? Continue reading Marketing and communication managers value creativity and ROI as the key factors for buying advertising →

The Director of Institutional Relations of Camerpyme of the Chamber of Commerce, Salvador Suárez, recommended on Tuesday to small and medium enterprises the creation of web pages for their businesses, as well as the use of blogs and social networks to promote their products. Continue reading Internet experts recommend SMEs to create websites, blogs and use social networks →

For entrepreneurs and SMEs, strategic alliances are a powerful marketing tool for their businesses and an excellent opportunity for collaboration to compete, since they always seek mutual benefit. Also known as Joint Ventures, it is an agreement between companies, in which they join forces to achieve a strategic objective that is common to them. Continue reading Strategic alliances: The Tool to Strengthen the Company →

65% of CEOs demand ROI in Marketing campaigns, how to maximize the user experience and align actions towards business objectives through technological innovation was the focus of the debate in the micro business meeting organized marketing by 01Market. Continue reading The day that marketing and technology went hand in hand →

Helmer Method continues to grow at full capacity, facing a new course with a full schedule of work and more than 3000 scheduled events.

In the last season he welcomed Javier Sánchez-Ocaña, Rubén Palma and Paloma Platas, three professionals who join the company to strengthen the Agency area and complete a team that covers all areas of communication and implementation of events at all levels. Continue reading The Helmer Method Marketing Agency expands with three new additions →

According to a recent study developed by SNL Kagan, the US advertising market is on the road to recovery.

The data indicate that during this year, the market will experience a rebound of 2.8% to reach 210.5 billion dollars, after two consecutive years of declines. The forecasts in this regard indicate that the market will continue to grow until reaching 214.300 million dollars in 2011 and 275.800 million dollars for 2019. Continue reading The US advertising market will reach 275,800 million dollars in 2019 →

In business on the Internet, the importance of Customer Service is critical, it is much greater than in a “brick” business, because customers or prospects evaluate the products or services that your company sells, with speed and quality of the answers that your online business offers them. Continue reading Customer Service: Crucial Business Sales Tool →

Most companies that hire a community manager do so to entrust them with tactical functions such as generating conversations or answering doubts from community members on the Internet. This is what makes community management a role. This is logical since people on the Internet every day become more demanding and have learned that making their claims in a group and openly, get more results than fighting the battle alone against brands. Continue reading Community Management: Is it strategic or a Role? →

Many companies continue to use social media as a unidirectional communication channel, like the traditional ones: radio, TV, press, etc. In which connection or conversation with the audience is not possible: serious error !!

I think it is mainly due to ignorance of how social media work, but it is very common to find accounts of companies on Facebook and Twitter that occupy these channels to inform their followers of activities in the company, events, promotions and …. already! Continue reading Why do SMEs refuse to talk on social networks? →