Who does not have a Smartphone? Underneath what Bethlehem has not landed a tablet left by the very Kings of the East this Christmas? No one escapes, the future passes through mobility and we are witnessing a rapidly changing model. 

From the first developments in which large computers occupied entire rooms, in the 80’s when personal computers were born or the decade of the 1990s when the Internet breaks into homes, small and large companies have adapted to the circumstances. Now, it was not going to be less. At the beginning of 2013, the development of mobile technology is already a reality that is based on a policy of fait accomplish. 

With total security, 20% of the readers of this article, They will be reading through their mobile devices or tablets. These last representing a lower percentage but with growth that is expected to be unstoppable thanks to the new offers and alternatives for all the pockets that the market offers. So is it time to adapt our services to this type of media? Definitively, the answer can not be other than yes. 

Currently few business opportunities have taken off as fast as the mobile web; A fast and innovative way to reach new customers. It is time, therefore, to create an action plan to mobilize the company. So is it time to adapt our services to this type of media? Definitively, the answer can not be other than yes. Currently few business opportunities have taken off as fast as the mobile web; A fast and innovative way to reach new customers. It is time, therefore, to create an action plan to mobilize the company. So is it time to adapt our services to this type of media? Definitively, the answer can not be other than yes. Currently few business opportunities have taken off as fast as the mobile web; A fast and innovative way to reach new customers. It is time, therefore, to create an action plan to mobilize the company.

A basic aspect, in the first place, is to take into account the importance of mobile devices. We will simply turn to some statistical examples *: 44% of the population already have a smartphone. 65% of users use it while they wait for the train or bus. 68% do not leave their home without their mobile. 58% seek information every day. 25% prefer to do without their television than their smartphone. What do users do after searching for local information? 61% have contacted a business, 33% went to the business and 31% make a purchase. 

Carrying out an analysis of the traffic coming to our website can be a great help. For this we can use analytical tools where you can check how many requests have come through mobile devices. In them we will find valuable information and a great argument to optimize our website and serve these requests. If this were not enough, a study of our competition will bring the final push. 

It is time to realize our web development. There are multiple options when facing a new development to adapt the corporate website. From OpenSource content managers such as WordPress, Joomla, Drupal … to the most complex totally customized developments aided by languages ​​such as HTML5 and CSS3 style sheets. Regardless of the decision taken, it is necessary to take into account fundamental aspects so that the usability of our web in the mobile devices is 100% assured: If this were not enough, a study of our competition will bring the final push. It is time to realize our web development. There are multiple options when facing a new development to adapt the corporate website. Regardless of the decision taken, it is necessary to take into account fundamental aspects so that the usability of our web in the mobile devices is 100% assured:

• Offer speed : Users do not have all the time in the world. They use their devices for short periods of time. We need a website that is read at a glance and whose content loads quickly.
• Simplify navigation : Our mission is to get our client to access the service that he needs as soon as possible. Getting it is a matter of using clear buttons, logical hierarchies and avoid horizontal navigation at all times where information can be lost.
• Adapt the site to the touch control : Let’s forget the mouse pointer. Large and separate buttons will prevent confusion and access to unwanted pages.
• Clear and usable design : Make sure font size and backgrounds help you read on our site by avoiding zooming at all times.
• Maximize the site : The site should be compatible with all devices on the market. Avoid Flash and animations. It uses HTML5 and adapts the site both vertically and horizontally.
• Facilitate Conversions : For example, if you are eCommerce, reduce purchase steps, display only key details at a glance, or fill out reduced forms can substantially improve conversions.
• Position the website locally : Most users search from the location they are in, shops, restaurants, service companies … Having the address and locator on the page is fundamental and helps to position our search by targeting our audience Real objective.
• Automatically redirect users to the mobile version : A highly recommended practice is to add lines of code that detect the device from which we are looking for and redirect the visit to the mobile version of the corporate website.

Talking about mobile web is not talking about the future, but the most immediate present. What are you waiting for to mobilize your company? I wait for you on my Smarthphone.