Although it may seem illogical, the answer is NO. Consumers and companies have differing views on what really matters when making purchasing decisions prospects. The main difference is that retailers do not assume the vital importance of customer experience.

The study data show diametrically opposed BloomReach between what customers expect differences and priorities of retailers. Customer care experience is essential. 31% of consumers is more willing to buy if the company provides a personalized shopping experience, as well as content and product recommendations tailored to your interests. However, only 2% of retailers considered important to provide your public, this customized experience, in order to increase the conversion. Continue reading Is it really a priority for retailers improve customer experience? →