Tag Archives: Keys

Keys to an online reputation crisis does not end in a real fire

Suffer an online crisis is a major fear that any communication department of a brand faces. The proliferation of social media has given a voice to users who, empowered by your smartphone, do not hesitate to launch the world its criticism or complaint about that action they consider unfair or worthy of rejection. A fact that may seriously jeopardize the reputation of the brand.

2.0 Thanks to the media, the news spread like wildfire. A rate that contrasts with the extreme slowness on the part of companies to take action on the matter and work to mitigate the consequences and solve the problem. An inability reaction which revealed the study published a month ago by Freshfields Bruckhaus Deringer. According to which half of the companies recognizes not be prepared to face a crisis of reputation, its main problem inability to react in time, effectively. Continue reading Keys to an online reputation crisis does not end in a real fire

Keys that can prevent a disaster before launching an app

Like it or not, the world of apps, is still relatively new and there is already a great wave of developers and entrepreneurs who focus on “core business” of their project to an app for smartphones or tablets. It is very clear that there are great business opportunities in this sector but that does not mean that bet on this channel is a guaranteed success.

If we look at first glance the best selling apps of all time in the apple store, we can get the first major conclusion:

– Leisure is what sets the trend in mobile devices: Facebook, Angry birds, Netflix … there is very little or practically no 100% focused to go to a professional utility, so if we want to create a “selling” for smartphones or tablets will be much easier to point to a leisure activity. Continue reading Keys that can prevent a disaster before launching an app