Tag Archives: engagement

Engagement? There is one thing we need to know about him

It ‘s amazing how possible that such pages can generate such a high interaction: from 4 million to 1 million comments per post on average, even cases like MTV Roadies reaching generate an average of almost 450,000 comments post!

Even to appear published this information, the comments revolved around the fact that the content generated by the greater “engagement” was religious, and even his hook was so powerful that it could overcome the effect created by a teen idol of the stature of Justin Bieber. A whole surprise for our traditional marketer mind, right?

However, I have an important idea to discuss with you and for that, I played a little with Excel and added to the table above, rather than a column titled “Royal Engagement”. Continue reading Engagement? There is one thing we need to know about him

How to get more engagement with your followers on YouTube

Recently I reviewed the importance that will have YouTube in the article: “The C generation: how to take them into account for your marketing strategy”. One of the most important to bet on YouTube on your marketing strategy reasons is the high degree of probability to achieve more “engagement” (degree of user loyalty) to the brand that is producing this content. Only over some figures we realize the magnitude of the issue:

– 96% of Internet users consume online videos

– 76% browsing YouTube

– A YouTube video in Google search results receives more clicks than a text ad Continue reading How to get more engagement with your followers on YouTube