Content marketing is emerging as an effective strategy in generating leads. As reflected in the survey of Demand Metric Research Corporation, 70% of companies allocate more resources in this area, in order to capture contacts interested.
The study, conducted among 200 companies B2B reflects their dissatisfaction with the limited effectiveness of traditional techniques in getting customers. Less than 10% of respondents believe that these actions are really effective. On the other hand, 58% of them claims that its acquisition strategy leads not deliver the expected results. Continue reading 7 out of 10 companies allocate more resources to marketing content for customers