Online video as a key pillar in content strategy

Audiovisual content continues to increase its visibility online. Each day, more than 100 million Americans consume online video, a trend that has increased by 43% since 2010. In September 2012 alone, 85% of US Internet users saw some kind of audiovisual content. 

Here is not the thing, it is expected that in 2014 half of the internet traffic will be videos. Robert Kyncl, vice president of content for YouTube goes further, predicting that in the near future videos make up 90% of web traffic. Continue reading Online video as a key pillar in content strategy

Tips for securing your endpoints

Information security professionals face many factors that are outside of their control. The advanced tools available to attackers and even the political climate can create challenges and directly impact their daily workload.

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Endpoint security management is a policy-based network security approach that requires devices such as laptops, smartphones and tablets to meet certain criteria before being given access to resources on the network. IT staff need to protect as many of their company’s endpoints as possible.

A survey of more than 300 industry professionals carried out by Tripwire found that half don’t feel they have adequate numbers of skilled staff to install and maintain endpoint security solutions.

If you are looking for a well-respected company with years of experience dealing with endpoint systems to assist your organization, a website such as https://www.promisec.com/ could be just what you need.

Here are a few tips to consider when choosing a security solution for your business.

Integration

Any new solution you introduce will be run in an existing environment where there are many variables such as processes, user actions and tools. There is a significant difference between integration and interaction. If you don’t identify integration points in advance, time will be wasted later addressing the interactions during and after deployment. The primary indicator of successful deployment is effective and efficient integration with the entire establishment. Consider how collected data may be shared with those responsible for acting on the results.

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Understand the problem

Understanding the true nature of the threats to your organisation is a key driver when deciding which endpoint systems you need. The latest technology may be full of bells and whistles but it is not necessarily the most suitable for you.

Be realistic

The data produced by security monitoring products is only as useful as your ability to make decisions based on it. When assessing possible systems, think about how the features can fit and be used in your environment. Consider building an operational roadmap to get your organisation ready for implementation. Identify a plan, including staffing requirements, organisational changes and complementary product purchases to achieve your goal.

Identify adjacent efficiencies

After defining the problem you need to solve and working out how your preferred option can integrate within your organisation, it’s worth examining what other areas the solution you choose may also help to improve.

New study calls into question the relevance of social media for tourism

In the current world of marketing, there is a tendency to attribute all the goodness of the world to the social media, and tourism has not been left out of it. It is these same pages of PuroMarketing we have published a whole battery of articles analyzing the pairing, almost perfect between mcommerce, ecommerce and tourism.

Sometimes a jug of cold water can come in handy to bring us back to reality. At least that will be the effect next April when, during the World Tourism Forum (WTF) of Lucerne, the study prepared by the University of Lucerne on the role of social media in this sector will be presented. The results of the study are that the social media has a significantly less significant weight than hitherto attributed. Continue reading New study calls into question the relevance of social media for tourism

Boosting sales while spending less on marketing

The success of modern business is very much dependent upon marketing. Unfortunately, marketing can be incredibly expensive. There’s no getting away from this fact, but there are some ways you can reduce the costs, while still generating those all important leads and sales.

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Increase social media presence

Social media has huge potential for effective marketing and is important for all businesses today. Facebook and other social media platforms are economical and with highly targetable ads, you can reach out to your target audience at an extremely reasonable price.

Brand awareness and loyalty can be built, both organically and through paid content. Twitter is another highly effective platform and serves as a very efficient method of distributing marketing messages and for making the public aware of any new products or services you have on offer.

Social media is also a great way to engage with customers, expanding and maintaining a customer base through regular contact.

Leverage data

Data should be used to create the most effective marketing plan. Start with your current customer base. What do they like and dislike about your company? What could you change? What products and services do they like, need or hope to see in the future?

There are also lots of free tools available to use, such as Google Analytics, which can help you work out which of your marketing efforts are working and which are not. They are there to use, so use them!

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Don’t forget the basics

In the end, no matter how many high tech tools and methods you employ, some of the best marketing techniques remain the ‘golden oldies’.

Use an effective content management platform, built by a professional drupal design agency, such as https://www.website-express.co.uk/service/drupal-development-agency.

Don’t make mistakes in your print, online and on social media, as these are costly to fix and reflect negatively on the company.

Don’t change a marketing plan which is working.

Invest in a marketing department who knows what it is doing. Use targeted recruitment to employ the most effective, highly trained individuals.

Provide marketing training for existing and new staff.

Finally, it is well known that holding on to current customers is far more cost effective than reaching out to new ones. So engage with them, ask them what they want and deliver!

Eight Weird and Wacky Gadgets for Your Home

Whether you’re looking for a way to make your home that little bit more comfortable and convenient, a new grown-up toy or a gift for someone who has it all, this list has something for you. Here are eight of the latest home gadgets to watch for in 2017.

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Underwater Drones

Whether you want to explore the bottom of a lake or enhance your angling with a fish-finder app, the PowerRay has something for you.

VR Headsets

If you want to explore extreme locations, immerse yourself in the latest video games or indulge in the best 3D movie experience technology can offer, it’s time to look into VR headsets. From low-priced headsets that work with your mobile to the high-end Oculus Rift or HTC Vive that enable mind-blowing gaming experiences, the options are expanding and the prices are dropping every year.

TV Streaming

Probably the only thing on this list that might actually save you money. With options ranging from incredibly inexpensive Android TV boxes such as the Q-Box to the high-end video-game-enabled NVidia Shield TV, these can pay for themselves in a matter of months and might even increase the amount of content you can watch.

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Smart Garage Doors

Automatic garage doors have been around for ages, but now they have been updated for the 21st century. Installers like http://garagedoorsrus.co.uk/automatic-garage-doors/ can fit wireless and cellular-enabled garage door openers, letting you control your garage door from your phone.

Smart Mirror

Griffin Technology’s smart mirror is straight out of science fiction, showing live news feeds, the weather or whatever else you want on an otherwise simple mirror.

Smart Watches

2017 brings fully featured and stylish smart watches from high-end manufacturers such as Rolex, as well as devices that can help with nausea or measure your blood alcohol through your skin.

Smart Bed

New smart mattresses, such as the 360 Smart Bed, can regulate their temperature, accommodate different sleeping positions through tilting or altering firmness and even warm your feet.

Phone-Charging Stroller

The Moxi stroller and phone charger is the first in what is sure to be a new trend: strollers that act as mobile device chargers. Using the same technology that is used for regenerative braking in electric cars, these strollers use the kinetic energy from the wheels to recharge USB devices.

More than 60% of companies do not know how to measure the impact of their advertising on social networks

80% of Internet users have a profile registered in a social network, an area where companies want to capture their audience. As a result, 3 out of 4 brands include social advertising within their marketing strategy, however 62% are not able to measure the effectiveness of such actions, according to Uberflip. Continue reading More than 60% of companies do not know how to measure the impact of their advertising on social networks

Measures to building a home business

Are anyone currently a new stay in your house mom that’s starting a firm? Are you sick and tired with your latest business certainly not making concludes meet available for you? If consequently, do certainly not worry! You are generally amongst thousands of women who will be interested throughout owning their unique business nevertheless truly are not aware of the measures to Building a Home business. Here you will understand a number of steps which may have but not simply helped us in acquire business, but can be a solid approach to get your small business to yet another level.

To start with you ought to learn that the main steps to Building a Home business is arranging. Every organization will fail and will be ineffective if they just don’t plan. To ensure you determine what you should be doing using your company, you will definitely need to experience a plan involving action. It could be very best for experience an enterprise plan while using details involving what are you gonna be doing, what services you can offer, how we goes with regards to getting clientele, and such like. It can be so simple for you to derail from a goals as soon as you do not you can keep them published along; therefore, it is definitely important that you just put jointly plans.

Second, you has to know which you are required some form of investment for the business. Sometimes many of us forget that one of several steps to Building a Home business is the belief that you need some sort linked to financing. Whether you happen to be a business online or a local store, or obviously any good online business, you need something demonstrating your clientele. These things is usually a website a high-level online buyer, business organization cards, probably even flyers. You must state that men and women have to view something. The idea doesn’t should be top notch in your initial stages for a business, but you should make offered something for a customers to enable them to see.

You may also like to read: Top 10 Tips To Promote Yourself and Make Local Advertising Success

Consistency will be your key for you to breakthrough with your business. Sometimes we throw in the towel right if we are on the point of experience a terrific lift in the businesses, so it will be really essential that you stay regular. You almost never hear regarding overnight good results, right? Usually anyone hear stories of folks who labored day throughout and trip in his or her business on the inside back, after dark, in your corner when no person saw these people and every now and then we dismiss until this is just about the most critical steps to Building a Online business. You have to do those hours to completely work as part of your business along with stay in line with what you already know.

Lastly, you should treat your current enterprise as being a business. More often than not, we get out of bed, many of us don’t to sense that will working, other periods we operate, and many of us work performing it halfway as an alternative to giving the idea 100%. If many of us treat the thought as an activity you’ll cough up you as being a hobby naturally, if we address it being an enterprise, it will certainly produce as being a business. Consequently, you need to pay your current taxes, take care of your world wide web visitors by professionals, and genuinely work challenging at the idea because then you certainly reap each of the rewards of your respective diligence.

Author Bio:

A.H. Sagar is Operations Manager at CYONWO and author of Local Advertising Journal. A.H. has more than 6+ years of experience in digital marketing. His expertise helps him to be a professional blogger and he loves to share his ideas, tips, tricks and information with blogging.

Live Stream: A Little Exploring Path to Content Marketing

Live streaming, from its beginnings as a platform of world service, has reached high popularity. Just watch some streaming programs to realize they have thousands of followers. 

How many business managers or marketing managers have observed this platform as an opportunity to spread content to their target audience? It is believed that this tool should only be used by large companies, gamers or bloggers. Continue reading Live Stream: A Little Exploring Path to Content Marketing

Depression in MS May Have Physical Cause

Depression is common among those suffering from Multiple Sclerosis (MS) and the reason may be directly related to the way MS acts on the brain. MS sufferers are 50 percent more likely to suffer ongoing depression throughout their lives, and it’s possible that brain atrophy is the cause of the increasing feelings of despair during the course of the disease. Continue reading Depression in MS May Have Physical Cause

Money and Happiness Go Hand in Hand

Money really does buy happiness. At least that’s the results according to one survey, in which more than 125,000 people around the world participated. Across the board, regardless of age, gender, or location, people with more money felt happier about their lives than those with less money. This is the largest study of its kind to investigate the relationship between money and happiness.

The survey, which measured a person’s sense of well-being based on factors such as feeling respected, having friends and family to rely on, and having a sense of control over one’s own life, may indicate more what money offers than the power of money in and of itself.

University of Illinois professor emeritus of psychology Ed Einer led the study. He explained, “Yes, money makes you happy – we see the effect of income on life satisfaction is very strong and virtually ubiquitous and universal around the world, but it makes you more satisfied than it makes you feel good. Positive feelings are less affected by money and more affected by the things people are doing day to day.”

While previous studies have indicated a connection between money and happiness, work in the area has never been conducted on such a global scale. This is the first broad-scale international study to make an effort to identify the differences between emotions and satisfaction in life and how money interacts with those differences.

Money and Happiness Go Hand in Hand

Fellow researcher Daniel Kahneman, professor emeritus of psychology at Princeton University, says this study brings psychologists into a “new era” of well-being analysis.

Kahneman explained, “When people evaluate their life, they compare themselves to a standard of what a successful life is, and it turns out that standard tends to be universal: People in Togo and Denmark have the same idea of what a good life is, and a lot of that has to do with money and material prosperity. That was unexpected.”

What the researchers have discovered is that beyond money, what makes people everywhere feel “happy” are universal feelings, making it easier for psychologists to identify what components it might take to have a content life.

“What we didn’t know before is the extent to which life evaluation and emotional well-being are so distinct. When you look at the books about well-being, you see one word — it’s happiness. People do not distinguish.”

The survey was conducted by Gallup and has been referred to as the “first representative sample of planet Earth.” The study was designed to be statistically representative of the world, and represents almost 96 percent of the population.

Using a list of measures designed to determine the person’s life happiness, including such basic needs as food and shelter and such complex components as to whether or not they smiled the previous day, the study showed that overall life satisfaction was correlated with income.