Do not put a limit on your imagination flexibility, availability, adaptation to changes … The multicultural experience is fundamental, not only because of having lived in other countries, but also because of the possibility of interacting with people of different nationalities and idiosyncrasies. Continue reading Marketing at the head of job searches
Online videos generate more impact than television ads
A recent study developed for the company google by the consultant Harris Interactive concludes that advertising based on internet videos generates more impact than television ads. In this way, Google makes evident the importance of the internet medium and advertising based on formats and media. Continue reading Online videos generate more impact than television ads
Email Marketing Incentive, yes or yes
The incentive is directly related to the purchase motivation systems in Email Marketing, since one of the main motivators that move the ACTION to the recipients of the email is the incentive. The approach may be different depending on the objective of the campaign that normally it is given by two great courses to follow, the loyalty or the recruitment. Without forgetting obviously the virality that applies to both approaches. But the fundamental objective is the fact of the Newtonian principle of action-reaction. Continue reading Email Marketing Incentive, yes or yes
The direct marketing – SMS and MMS
Three out of ten companies already use short messages as tools for their advertising campaigns, a trend that, according to surveys, has doubled in just one year.
The effective capacity of the mobile phone never ceases to amaze us. Advertising companies have given a new twist in the use of cell phones and already use these devices as platforms to conduct direct marketing campaigns. No wonder, we are before a device that accompanies us for 24 hours a day and we are pending much of the time. Continue reading The direct marketing – SMS and MMS
The Benefits of Renting
Renting in the UK has always been seen as a short-term living arrangement while people save towards the ultimate goal of owning their own home. This view isn’t as prevalent across Europe, where renting is a more common and long-term arrangement. Things are changing here in the UK, with home ownership declining and renting figures on the rise. Perhaps it’s time we began thinking differently about the benefits of renting. Here are some of the advantages:
Increased Flexibility
Renting offers a much more flexible lifestyle than home ownership. Many renters prefer the ability to move quickly and easily. This is particularly useful for young renters who might want the flexibility to move for a new job for example.
With the majority of tenancy agreements being between 6 months to one year, tenants are free to move on whenever they wish. Home ownership ties you to a property and a mortgage. Renters are free to experience different areas, different property styles and even move cities should the need arise. Some tenancy agreements even allow tenants to move mid-contract provided a suitable replacement tenant is found.
Moving costs
Moving into a property that you’ve bought is an extremely expensive process. The costs involved are often under-estimated and are rising all the time. However, moving into a rental property is much cheaper and more straight-forward. There is a deposit to pay and admin fees but there are no surveys, stamp duty or conveyancing issues to worry about. For many, this makes renting a more viable option. For a top Letting agents Bath, visit https://www.pritchards-bath.co.uk/lettings/
Buying is difficult
Over the last decade it has become increasingly tough for first-time buyers to get onto the property ladder. House prices continue to rise, living costs have increased and a lack of housing stock combines to make the property market a tough nut to crack. For young professionals and young families, home ownership has become something of a distant dream. Less than half of surveyed tenants are saving towards a house deposit. House prices remain high, tenants are unable to save the deposit required and many can’t meet mortgage lending requirements.
That explains why we are seeing more renters staying in the private rental sector long-term and why we need to change the way we view renting. It is quite normal in Germany, for example, to rent for the whole of your adult life. However, here in the UK home ownership remains the ultimate goal of many tenants. Most tenants see renting as a part of their current lifestyle but still hope to get on the property ladder in the future.
Six tips to maximise rental income
When it comes to renting property, landlords should look at rental income in the same way they would any business investment – and all successful businesses turn a profit. To increase your rental business profitability, consider the following tips:
1) Empty properties should be avoided
Rather obviously, if you have a rental lying emptying, it is costing you money. Securing reliable tenants for long-term lets can be a good objective. If you’re operating a short-term let, decrease any turnaround time by getting it market ready as soon as each let concludes.
2) Reduce administration costs
When it comes to letting agents, do your homework. Choose agents that offer fixed-fee payments and consider online letting agents, rather than high street alternatives, as they can save you a substantial amount, charging far less than the 10-17% of rental income for traditional agencies.
3) Frequent Inspections
Check your property throughout the tenancy so that you can detect early signs of damage and repair quickly before bigger problems occur. Accidents and general wear and tear happen so have an inventory check in and check out. You can use property inventory software such as https://inventorybase.co.uk/ to help monitor your inventory.
4) Rent review
Regularly check your rent by researching similar properties in your area, by valuation or through a letting agent. Charging too much will deter potentially good tenants, and charging too little will mean you’ll miss out on making a profit. Do this prior to renting out the property, or have a rent review clause, as it is difficult to increase rent after agreements are signed. You need to consider the pros and cons of increasing rent. Would excellent tenants move out, leaving your property vacant if you raise the rent?
5) Keep up to date
Letting legalities are subject to change and it is important to remain protected by keeping informed. Failing to comply with regulations can result in hefty fines so frequently check Government websites to keep up to date. Landlords can also sign up to mailing lists or blogs that are regularly updated with new regulations.
6) Organise tax
Rental income is taxable, but by claiming expenses that are allowed, you can reduce the amount of tax you are required to pay. A good accountant can advise on tax mitigation strategies, ensuring you remain within the law.
10 Deadly Sins of Digital Branding
Why some brands succeed “digitally” and others do not? These are, from our point of view, the 10 capital sins of brands when they want to develop a digital bet. Continue reading 10 Deadly Sins of Digital Branding
Three ways to sell on Facebook
Since the appearance of the term Facebook Commerce a few years ago, the word has been making a hole in the vocabulary of people and professionals in the sector. However, Facebook Commerce encompasses in its definition different meanings that are usually used without any distinction and that often lead to confusion. From Social-Buy.com, we have proposed to delve into the definition and differentiation of the different forms of Facebook Commerce that exist today. Continue reading Three ways to sell on Facebook
Six Pressure Washer Maintenance Tips
Pressure washers deliver up to 75 times the power of an ordinary garden hose, blasting mould, mildew, dirt, oil, grease and grime from cars, trucks, motor mowers and tillage machinery as easily as from garage floors and driveways, garden decks, outdoor furniture, roofs and guttering. They are an essential accessory for professional as well as DIY mechanics.
However, good-quality washers are not cheap and require some maintenance, so here are six tips to extend their lifespan and keep them running smoothly.
Hose Connectors
Connectors contain O-rings that can twist or fail if not lubricated. Since oil gets washed off, use silicone plumber’s grease.
Empty After Use
Water catalyses corrosion and leaves behind mineral deposits. In winter it may even freeze. Pump seals and pistons are particularly vulnerable. To avoid damaging these expensive parts, flush your washer with pump lube or antifreeze after each use. Motor parts companies supplying Briggs and Stratton parts will also stock “Pump Saver”, which screws easily on to the pump inlet using a hose adapter. Briggs and Stratton parts and consumables can be found at https://diyengineparts.com/. A two-second burst is all that’s needed.
Pressure Nozzles
Use the right nozzle for the job. Not only can you damage surfaces by using a high-pressure nozzle, but you won’t be able to flush soap through the system if you have a narrow nozzle fitted. (See a nozzle guide here https://tenbuyerguide.com/pressure-washer-nozzles/)
Cleaning Fluids
Putting ordinary household detergents, bleach or other domestic products into a pressure washer is asking for trouble. You need to buy pressure washer soap designed for the job you have in mind: vehicle soaps won’t clean oily concrete, and concrete soaps can discolour vehicle trims and alloy wheels.
Long-Term Storage
If you know you may not need your washer for a few months, protect the engine before you put it away by draining the crankcase and refilling it with fresh oil. Run the engine for a minute to circulate it. Do the same with the gas tank. Add fresh gas treated with fuel stabilisers and run for a couple of minutes to make sure it reaches the carburettor.
Minimise Transportation
Quite a few knocks and dents are caused by lugging washers around. A good-quality washer still delivers a good pressure through a 25’ hose extension, meaning you can leave it safely in one place.
Capturing My Best Friends’ Wedding
We all love a romantic comedy. A film that makes us laugh, makes us cry and makes feel like all is right with the world. My Best Friends’ Wedding is one of those films. Starring Julia Roberts, Cameron Diaz and Dermot Mulroney it’s a classic tale of girl meets boy and become really good friends. They agree to marry each other if they’ve not found anyone more suitable by the time they are 28. Just when it seems this back up plan is due to come though the boy rings and says his is engaged to someone else and would she like to come to the wedding? Rather than accept this, the girl realises that she’s in love with the boy and now wants him back, sort off, as she never had him in the first place. Girl then goes to the wedding to basically destroy the whole thing. One small problem, the girl that the boy wants to marry is delightful and really wants to be friends with the girl that now wants him back(ish). So much so that she asks her, even though she’s never meet her, to be the maid of honour.
I pity the photographer who had to try and capture the images at this wedding. If you are looking for a Kent Wedding Photographer to capture some of the memorable moments from your big day then take a look at http://www.tylermadephotography.com/
Anyway, back to the film. The girl, who wants the boy back, then goes on to generally pull the kind of faces like the one below for much of the film. She does this whenever she is having one of her (should have been me moments). You can kind of appreciate her point of view. It must be deeply frustrating going out and enjoying yourself in the world while completely ignoring a really great guy and then suddenly finding that he has actually got on with his life and found someone meaningful rather than pinning for you because you’re Julia Roberts. Her other tactic is to take along her gay friend and try to get the boy she likes to be jealous.
He doesn’t so she tries to tempt him by “accidentally” wearing her underwear in a situation he will see her in it. He says she looks good, as he is a polite man, but he must be thinking that as he has Cameron Diaz to marry he should really get on with that. The girl still gives it a go pouncing on a very slight suggestion the boy makes that he might not like the other girl as they don’t have a special song. Ohh but we have special song thinks the girl! He must love me, in one of the most irrational move thoughts ever recorded on film. The boy and the other girl have a pre-wedding fight and he chases after the other girl. The girl now really sticks the boot in until the gay friend points out that he is chasing after the other girl. Finally, she gets the hint and backs off, giving them her and the boys special song until they find their own. How big of her.