Category Archives: Digital Marketing

70% of the global budget of SMEs will go to Digital Marketing

SMEs will continue the recent trend of shifting their marketing and advertising budgets to the digital environment, performance-based platforms and customer retention solutions over the next five years, according to a new BIA / Kelsey report. This will mean new opportunities for businesses or suppliers that work or offer their services to this type of company. Continue reading 70% of the global budget of SMEs will go to Digital Marketing

Smart marketing, the secret ingredient for the success of our strategy

Most advertisers understand that keyword research for search campaigns, analysis of web records and the use of social media are great tools that we have available to know the wishes of customers.

When the tools are used correctly, the process reaches a better classification of the relevant keywords from a search perspective and, in general, creative marketing that connects directly to the consumers of other media, such as TV. or the printed media, among others. Continue reading Smart marketing, the secret ingredient for the success of our strategy

Email Marketing Incentive, yes or yes

The incentive is directly related to the purchase motivation systems in Email Marketing, since one of the main motivators that move the ACTION to the recipients of the email is the incentive. The approach may be different depending on the objective of the campaign that normally it is given by two great courses to follow, the loyalty or the recruitment. Without forgetting obviously the virality that applies to both approaches. But the fundamental objective is the fact of the Newtonian principle of action-reaction. Continue reading Email Marketing Incentive, yes or yes

SOLOMO, more than a fashion term in the jargon of digital marketing

Although it seems incredible, these abbreviations correspond to three words of special relevance nowadays, they are the combination of Social, Location & Mobile. An increasingly widespread practice, which defines a new era of social communication, where the use of smartphones predominates taking the social networks to the streets to shout from the rooftops: I am here, now and I have a weapon : my smartphone, what do you have for me? Continue reading SOLOMO, more than a fashion term in the jargon of digital marketing

Social, Local and Mobile: The trident of the new era of Digital Marketing

The hyperconnectivity of consumers is causing the proliferation of techniques based on the social behavior of customers, adding a component of geolocation and an extra personalization. The potential of the combination SOLOMO (Social, Local and Mobile) is making brands rethink their strategy to get new customers and increase the loyalty of existing ones. Continue reading Social, Local and Mobile: The trident of the new era of Digital Marketing

How to become an influential company thanks to content marketing

Quality content is an asset that must occupy a preferred place in the marketing strategy of every company. According to a survey by IDG Enterprise, where 740 marketing professionals take the view, 84% believe that content generation is a good that is revalued day after day. Among its benefits is that content marketing: It increases the degree of trust in the company, both by users and other companies in the sector. Continue reading How to become an influential company thanks to content marketing