Archives for Business


In business on the Internet, the importance of Customer Service is critical, it is much greater than in a 'brick' business, because customers or prospects ...


Most companies that hire a community manager do so to entrust them with tactical functions such as generating conversations or answering doubts from community members ...


Many companies continue to use social media as a unidirectional communication channel, like the traditional ones: radio, TV, press, etc. In which connection or conversation with ...


Users of social networks prefer to share positive opinions about the companies and products with which they interact in their day to day.
This is one ...


'Lovebrand' or 'lovemark' is a marketing concept that aims to replace the traditional brand idea as we know it. The idea behind the concept is that ...


At a stage when technology is revolutionizing all walks of life, advertising is not left out of the need for change. Advertisers of the digital age ...


Influence is the goal we all pursue, to become a source of reference and that our actions have relevance.
To be influential, you first need to ...


Does anyone imagine what our lives would be without mobile devices today? It is clear that although only 15 years ago we could live without them, ...


Make fast food even faster in something can seem complicated, but McDonalds is working on it to provide more convenience to customers around the world. To ...


Although it may seem illogical, the answer is NO. Consumers and companies have differing views on what really matters when making purchasing decisions prospects. The ...