Category Archives: Business Studies

Mobile and its impact on the reputation of companies and brands

USA is the country with the highest penetration of smartphones, with 66% of mobile users, according to the latest comScore report recently highlighted. This smart device accompanies us in our day to day, we use it to find information, compare prices, find leisure and entertainment content and, of course, access Social Media. 62% of users use their mobile almost daily to access their social networks. Continue reading Mobile and its impact on the reputation of companies and brands

The metamorphosis of marketing, it’s time to tell good stories

In case you have not noticed, the marketing has changed: it has become a “new world” in a new general state of things. Consumers do not like outdated marketing methods have been pushing broadcast on television, radio, newspapers and magazines. Consumers are reacting more positively to those areas where they can be more involved and interacting way. Not only that, consumers are now deciding how they want to receive our marketing messages.

Consumers choose where they want to receive your messages

Computers, smart phones and tablets have become stiff competition for traditional communication channels. Consumers are much more mobile.Reach them in their chairs while watching their big screen TVs is no longer the best way to reach them. The reality is that the vast majority are up to date through their computers or mobile devices, where they can from being at the time of the news, connect to friends through social networks, search for products or information of interest, and actually everything what do you need.

In a world where consumers are addicted to being connected with everyone everywhere, we as business owners have to make adjustments in our marketing strategies. Continue reading The metamorphosis of marketing, it’s time to tell good stories

Consumers are still reluctant to buy from their mobile

Mobile traffic increases, but not the percentage of sales recorded through these devices. Undeniably it admits that mobile commerce advances, although still a very slow pace.

According to the study by ShopVisible, during the first half of the year, more than a third of those registered by the remnants visits came from these intelligent terminals, both smartphones and tablets; however, these visits resulted in sales at a lower percentage than expected. Continue reading Consumers are still reluctant to buy from their mobile

8 out of 10 employees would like their CEO was 2.0

It seems that there is an incompatibility between the functions of head of a company, or CEO, and its activity in social media. The final report signed by Domo and CEO.com indicated that 68% of the directors of companies within the Fortune 500 had not registered profile on LinkedIn, Twitter or Facebook.

This kind of anti posture Social Media defines large affects not just for show, but within the organization itself. 80% of employees would prefer that their CEO develop an activity on social networks. This is reflected in the infographic Refresh. Also, do not lose hope; half of them expect your boss to start acting on these channels over the next 5 years.

However, there are other cases of CEOs who have dared to immerse themselves in the world 2.0. Needless to say is, preferably mostly young professionals. The average age of these “social” CEOs is 38 years. Continue reading 8 out of 10 employees would like their CEO was 2.0

Neuromarketing: Marketing and Science in the consumer’s mind

Even though many already be knowledgeable of what it does mean, we clarify that the neuromarketing refers to the application of different techniques associated with the neurosciences on the field of marketing, communication and advertising.

Summarizing these applications, the aim of neuromarketing is based primarily on work on behaviors, perceptions, sensations and emotions of consumers to improve techniques and strategies that will be submitted later or directed. That is, studying brain processes that explain the behavior and decisions of individuals.

All these aspects of consumer behavior are analyzed to solve different issues and scenarios common in the business world. Seduce and retaining customers, influence their purchasing decision, enhance incentives for greater advertising impact, etc … all learning from the relationship and causes of mind and behavior. Continue reading Neuromarketing: Marketing and Science in the consumer’s mind

Customers demand a multichannel experience but businesses do not measure up

One of the main demands by users enjoy an experience is integrated across all channels. A desire that is not ready to be fulfilled, at least in the short term, as recorded for that purpose eMarketer report.

The positive note is that users themselves are aware of the need to ensure an integrated shopping experience. The survey conducted in June by Retail Systems Research between retailers around the world indicated that 84% of them considered very important progress in this area, in every way. Continue reading Customers demand a multichannel experience but businesses do not measure up

Why leaders with more confidence use humor?

Speaking of leadership styles is mandatory when analyzed how to guide a team. We could say that every leader has his, but of course, you can find categories. The leader has the fundamental task to identify and mark the path to the goal, and get the whole team travels on the same performing the necessary tasks with high performance.

Obsessed with the goal can be harmful, because it will always be set incorrectly; it may be unattainable or too conservative. Goal setting no longer a tool for high performance, and should not become an end in itself. Today we will talk about another tool when exercising leadership: humor. Continue reading Why leaders with more confidence use humor?

Word of mouth becomes the best influence on the purchase decision female audience

The current market trends have led to brands and companies to seek new avenues of communication with their customers. Trnd, he has conducted a study with a sample of 2,680 women to meet the communication channels most used when choosing particular brand or product.

The study results support the importance of the recommendations in the habit of buying, word of mouth among customers and potential consumers, through their views influence the purchase of the people around them. Over 98% of respondents claim that in the past year have recommended a product, service or company someone around them; 92.3% of women have chosen a company or brand to have heard or read a good experience of another person, and 85.8% of them have shared information about a brand on the Internet, blogs or social networks. Continue reading Word of mouth becomes the best influence on the purchase decision female audience

If there are rewards, women are the most loyal consumers of brands

Loyalty to a brand is one of the intangibles that companies seeking to develop among its customer base. A loyal consumer to a brand prefers over others, maintains a relationship with a special with her look (not the same as it relates to the brand in question with its competitors) and becomes a sort of ambassador the same. But getting a consumer loyalty is not a simple job and requires a strong investment in work by the brand that seeks it, but what to do to get loyal customers to a brand? Continue reading If there are rewards, women are the most loyal consumers of brands

10 lessons of management you should not forget as marketer

In recent times, if we look at job opportunities for marketers that are on the market, increasingly they are demanding more knowledge and skills to candidates. You have to be very up to date to consider yourself a modern marketer and know what characteristics should have a good marketing manager and not only at the level of technical knowledge but all those “intangibles” of management that can differentiate you and add value to your career. Continue reading 10 lessons of management you should not forget as marketer