Who does not have a Smartphone?Underneath what Bethlehem has not landed a tablet left by the very Kings of the East this Christmas?No one escapes, the future passes through mobility and we are witnessing a rapidly changing model.
From the first developments in which large computers occupied entire rooms, in the 80’s when personal computers were born or the decade of the 1990s when the Internet breaks into homes, small and large companies have adapted to the circumstances.Now, it was not going to be less.At the beginning of 2013, the development of mobile technology is already a reality that is based on a policy of fait accomplish.Continue reading What are you waiting for to mobilize your company?→
Before your web traffic starts to decrease and the number of leads reduces considerably we must consider if the website of our company is working as it should.There are numerous reasons why our website does not reach customers as we would like: we do not appear in the top positions of the search engines, we do not generate new content, our information is not interesting for users, among other reasons.If this has happened to our website we must do different optimization actions to improve this. Continue reading The positioning in search engines, essential requirement→
Data finally give us a break.Although currently only refer to companies increased revenues from the US, the latest survey of Syniverse attests that brands have understood the importance of having a defined mobile strategy which responds to an increasingly widespread tablets use and smartphones to stay connected, share stories on social networks or find the nearest store.
We talk about absolute majority: 92% of the companies of the Fortune 1000 mobile solutions considered an important part of your business.82% plans to add mobile to their marketing department and 88% say they have already defined a mobile strategy for your business. Continue reading 92% of companies in the Fortune 1000 bet on the mobile strategy→
Suffer an online crisis is a major fear that any communication department of a brand faces. The proliferation of social media has given a voice to users who, empowered by your smartphone, do not hesitate to launch the world its criticism or complaint about that action they consider unfair or worthy of rejection. A fact that may seriously jeopardize the reputation of the brand.
2.0 Thanks to the media, the news spread like wildfire. A rate that contrasts with the extreme slowness on the part of companies to take action on the matter and work to mitigate the consequences and solve the problem. An inability reaction which revealed the study published a month ago by Freshfields Bruckhaus Deringer. According to which half of the companies recognizes not be prepared to face a crisis of reputation, its main problem inability to react in time, effectively. Continue reading Keys to an online reputation crisis does not end in a real fire→
The web usability unfortunately in many projects is the great forgotten. The main reason is that we have settled some concepts that I consider very important about this topic:
– Designers and programmers are not experts in web usability. Sometimes they assumed these skills when they do not have to. They designed and programmed so that, albeit on a smaller scale, when you think of mounting a web do it in the following terms: Designer + + programmer responsible for usability.
The “personal SEO” is one of the techniques you can use in your strategy personal brand. The question is, do you prefer, chasing people looking for visibility (forced by the way) or be found at the right time and by the type of user that you want to direct?
To enter SEO personnel issues, you must first have solved some important points about your personal brand:
What is your job? What is your specialty? What value you contribute?
When you start with a blog, and with the difficult challenge of gaining visibility, if you look at the readers you will go through the following phases:
– Attracting early readers: the great majority family and friends.
– You discover the first readers outside your social circles.
– Readers become followers visiting your blog continuously.
– The followers begin to form a community around your content.
This last step is probably the most complicated because it requires interaction and “engagement” by users. This is where the blogger must open the doors of his blog so that anyone who visits feels at home and express themselves freely, yes, respecting other readers. Continue reading Blogging: Effective Tips to better connect with your readers→
Recently I reviewed the importance that will have YouTube in the article: “The C generation: how to take them into account for your marketing strategy”. One of the most important to bet on YouTube on your marketing strategy reasons is the high degree of probability to achieve more “engagement” (degree of user loyalty) to the brand that is producing this content. Only over some figures we realize the magnitude of the issue:
All blogs with an intense pace of publication need occasionally some turn to avoid falling into too recognizable routines that can reach “boring” to readers. It is clear that with all the diversity of blogs that there are now active, seek specialization is to give personality to your blog but it is also true that in this field the walls are closer to be always 100% original with content, and that is where you will find the interviews an exhaust valve to provide fresh air to your blog. Continue reading How to make a memorable interview for your blog→
In fact, this need may arise at different times within the course of a business, yes, regardless of when given, it will be capital for the proper functioning of the business choose the right person to develop online marketing functions . If within the company is already responsible with good notions in this matter, this process will be simpler but the question gets it when crossed these 3 points:
– The person who decides, the online marketing sounds you Chinese
– You can not resort to any clear reference by any known or familiar
