The Director of Institutional Relations of Camerpyme of the Chamber of Commerce, Salvador Suárez, recommended on Tuesday to small and medium enterprises the creation of web pages for their businesses, as well as the use of blogs and social networks to promote their products.
Today organized the conference ‘Approach of the traditional company on the Internet’, at the Chamber of Commerce of Cantabria, Santander, which was attended by about 50 people, within the framework of the Maspyme Program of the entity cameral Cantabrian, aimed at enhancing the use of Internet among SMEs.
Suárez spoke about the ‘Realities of the Internet market’, characterized by an increase in the number of users of electronic commerce, which last year amounted to 21 million people and 79% of Internet users, in a trend on the rise.
He defended the advantages of this type of commerce due to its visibility, promotion facilities and cost reduction, which is why the Maspyme program offers companies hosting services, Internet positioning, support and marketing.
The Internet expert stressed that the development of a Web page is a “living” and “not ending” process, and compared it with the traditional shop window, so he recommended constant updating of content and simplicity in the presentation .
“The Web is the image that they are going to have of us, it is going to transfer the image of the company,” he said, so he urged attendees to show the direction of their Webs and corporate blogs next to the professional emails on the cards. visit that they deliver to their clients.
Participants in the day will receive a bonus of 50 euros for the Adwords program by Internet Adwords Google, in addition to another 50 dollars from the social network Facebook.
This initiative also addresses aspects such as ‘Search marketing: positioning, campaigns, investment’; ‘How to register an Adwords campaign’; and ‘The advantages of internet: signature and electronic invoice, digital certificate difference’.