Job portals, a good advertising space in times of crisis
The current economic situation has changed the landscape of advertising media on the Internet, to the more consolidated sites such as digital newspapers or web portals are added others that, in times of crisis, concentrate an important traffic: employment portals. In the last 6 months there has been a continuous increase in reach and the number of users that access these portals in our country. According to ComScore data, between the months of January to May 2009 these sites increased their reach by 5 points, reaching 27% of the Internet population, which represents an increase of almost 700,000 unique users since January, according to panel data.
It is a very active user profile, who frequently visits the site and keeps their profile updated. Although not all professional or employment portals are the same, some concentrate a high number of professionals seeking a change of employment from their current position, which makes them a very attractive public for advertisers. 91% of Infoempleo’s audience, for example, is currently working according to data from the Nielsen NetView panel on April 09 and only the remaining 8.9% is made up of unemployed, retired or people under 16 years of age.
The user profile of this portal, one of the first audience in the field of training and employment, is a person between 25 and 34 years. It has more than 2.4 million unique monthly users, in addition to an opt-in database of more than 900,000 people (of which 99% reside). In the business area, the portal works with more than 52,000 registered companies, 90% of them SMEs and almost 20,000 self-employed.
The portal also has developed new concepts to attract the audience, such as Infoempleo 2.0, a space enabled for both professionals and companies to have an active development through the creation of networks of contacts.
Thanks to a recently signed agreement, Adconion Media Group, the international and independent advertising network of the Internet, will market, starting on July 1, the advertising of this portal, which offers multiple possibilities to advertisers: display, opt-in emails, Sponsorships and advertising segmentation by geographic areas and sectors in all search results.
Adconion Media Group is the largest international and independent audience and content network. Focused on creating strategic alliances with agencies, Adconion provides them with customized technology and products developed in our company, reaching mass audiences on different platforms through a single network. Adconion reaches almost 300 million unique users worldwide, 1/3 of the population with Internet access worldwide.
In the United States, Adconion was the fastest growing network – at 62.3% – in the year-on-year comparison of November 2008, according to comScore Media Metrix. Adconion is also an international leader in the development of advertising network model to create, distribute and monetize video content.
The company successfully completed a financing round of 58.4 million euros ($ 80 million) in February 2008, led by the venture capital fund Index Ventures, and won the Investor AllStars award for the “Most envied agreement of the year “2008 besides being included in the list of the 100 most important technology companies in Europe, prepared by Library House.