All posts by kThwlsU

Has the Community Manager figure left expectations?

The Community has been in recent times the fashion profession; When it came to redirecting their career and finding a way out, many chose to start training in the area of social media management. However, lately we heard little or nothing about this figure, which makes us think, was it really a profession of the future? Why has it stopped generating expectation?

The importance of the Community Manager as “person in charge / responsible for sustaining, enhancing and, in a certain way, defending the company’s relations with its customers in the digital field, thanks to the knowledge of the organization’s strategic needs and The interests of customers … and that according to the Association of professionals of community management and social media (Aerco) is still as much or more necessary than ever. Continue reading Has the Community Manager figure left expectations?

10 Keys that brands should consider to establish good links in social networks

Taking advantage of the power of networks such as Facebook, Twitter, YouTube, Google, LinkedIn and Pinterest, among others, we are witnessing how brands approach web 2.0. Current and potential customers.

The move from “fan” to “liker” probably has been an excellent idea of Facebook so that the fact of being “ fan ” of a brand did not sound so exaggerated. It seems that it is easier to click on “Like”, as is the “Follow” of Twitter. That’s how we see it – or relatively easily through the execution of actions recruiting of likers (followers) – brands are able to get more and more followers. Good for them.

Even in this scenario and with “likers” who are very enthusiastic about responding to a slogan such as “how is the weather in your city?”, I allow myself to throw a skepticism about the phenomenon and ask: Do they know the marks How to tap into the potential value of your social media actions ?

Responding to the above, and before issuing any judgment, I then share ten keys that brands should consider when establishing their links in social networks. Continue reading 10 Keys that brands should consider to establish good links in social networks

Top Five Car Tracking Devices

It’s a nightmare no car owner ever wants to face, leaving your home to jump in your car only to discover it has been stolen. Cars are expensive items and the loss of one to thieves can be a devastating experience.

Top Five Car Tracking Devices

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Now, though, there is a tool that car owners can use to fight back against the thieves, and that is the trusty GPS car tracker. Simply by looking at their phone, a car owner can locate the position of their vehicle anywhere in the world and increase the chances of their car being found and returned.

How Do They Work?

Vehicle tracking devices use a Global Positioning System transmitter to pinpoint the location of your car. The tracker receives information from a satellite and then calculates the distance between the vehicle and satellite to determine its position on the earth.

Easily Installed

GPS tracking devices can be easily installed in vehicles without anyone knowing they are there. Companies like http://www.vehicle-accessories.net/Vehicle-Tracking can offer a vehicle tracking service.

Top Five Tracking Devices

Top Five Car Tracking Devices2

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1. Spark Nano

The Spark Nano vehicle tracker is one of the most popular devices on the market as it is easy to install and has a simple web based interface. This affordable tracker allows the owner to set pre-determined areas, with a text message sent to the owner should their vehicle travel outside the area.

2. Zoombak Advanced A-GPS

This tracker can be attached to your car battery and can also run on its own power. Buyers seem to love its convenient features, like SMS and email alerts if the car strays where it shouldn’t.

3. Escort Entourage PS

This model allows live monitoring of your vehicle. Owners can track their car’s whereabouts by paying a monthly subscription, while the devices also have advanced features like geofencing.

4. Garmin GTU 10

The Garmin GTU 10 is one of the more affordable trackers in this list. It comes with a one-year subscription and will keep a history of your car’s whereabouts for seven days

5. LoJack

Owners of this device will need deep pockets, as you’ll need your original dealer to install the device in your vehicle. The LoJack is unique in that it uses radio frequencies to inform the police directly of a stolen vehicle. This device is perfect if you own a collectable or expensive car.

The dilemma of video as the center of content marketing strategy

The video seems to have become one of the most used resources by brands and companies. YouTube figures speak for themselves. 800 million unique visitors per month. However, not all videos are the same, nor do all of their contents arouse the attention of users. If we want to make our videos the best asset of our marketing strategy, there are some aspects that maybe companies should know. Continue reading The dilemma of video as the center of content marketing strategy

A quarter of advertisers consider the display mobile advertising of the future

At a time when 80% of peoples are connected to the Internet from their smartphone, turning the phone into a mass media and, therefore, a way to capture audience, about a quarter of advertisers consider The display the mobile advertising format of the future. Its versatility and ability to interact make it the most effective to reach the target audience, according to the report ‘Advertising trends in the mobile environment’. Continue reading A quarter of advertisers consider the display mobile advertising of the future

Wedding traditions and what they mean

While it is true that weddings follow trends, there are some traditions that have stood the test of time and date back thousands of years. The wedding ring being viewed as a symbol of eternity has been around since Egyptian times. A band of hemp or rush was worn on the third finger of the left as it was believed that the vein in this finger led directly to the heart. For a Forest of Dean Wedding Hotel Venue, visit http://www.thespeechhouse.co.uk/weddings/.

And it was the Romans who created the bridal party and the wedding veil. It is thought that the veil protected the bride from evil spirits and the bridesmaids and groom were to act as bodyguards against jealous demons. What has changed is the practice in the Middle Ages of guests tearing the bride’s dress and taking a piece. With the beautiful and costly dresses worn today, not many people would appreciate this tradition. It is thought that the act of tossing a bouquet was an alternative to the dress ripping!

Wedding traditions and what they mean

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The tradition of something old dates back to the Victorian era and represents the link between the bride’s family and the past. This is why it is usual for a bride to wear a piece of her mother’s jewellery or even her grandmother’s wedding dress sometimes.

Something new represents good fortune and success in the coming years and there are many new things bought for the day that can cover this part of the tradition.

Something borrowed is to remind the bride and groom that friends and family will be there for them as traditionally married life started off with not owning very much together at all.

Something blue is a symbol of faithfulness and this dates back to biblical times as blue stood for purity. It is normal to add a cheeky little bit of blue on to the bride’s garter.

The diamond ring entered the wedding tradition during the Renaissance period. Wedding vows that we use today were first used by the Anglican Church in 1500’s and a hundred years later the European nobility brought a box of sugared almonds to the wedding and this was the birth of wedding favours.

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It was Queen Victoria who made the white wedding dress popular and it was also this monarch who introduced fresh flowers into a bridal bouquet when previously brides had carried dried herbs to ward off evil spirits. Traditionally the bride stands on the left during the vows so the groom can keep his sword arm free! Just in case he needs to fight off other suitors – how romantic!

Weddings are much more complicated affairs now. Colour schemes were unheard of, everything was white apart from the bridesmaids and you were likely to be photographed by the only photographer in your town. The Mother-in-law organised the party which would take place in the late afternoon after a church ceremony and the father of the bride paid for it all. During the afternoon, the bride would change into her smart ‘going away’ outfit and guests would wave off the happy couple as they departed for their honeymoon. Of course, these days the day has cost so much that the bride and groom stay and celebrate the whole day with their guests.

The mobile revolution we are experiencing is still in its infancy

Mobile devices are already more than a tool of distribution and communication, they have become within the companies in one of the strategic pillars of the creation of value. But according to Javier Pérez Dolset, CEO of Zed and Founder of U-tad and Director of the Association of Mobile Communications, “The mobile revolution we are experiencing is in its infancy, it is only the beginning of something much bigger. So far we have only seen the tip of the iceberg of what will be the future of mobile marketing. Continue reading The mobile revolution we are experiencing is still in its infancy

Mobile and its impact on the reputation of companies and brands

USA is the country with the highest penetration of smartphones, with 66% of mobile users, according to the latest comScore report recently highlighted. This smart device accompanies us in our day to day, we use it to find information, compare prices, find leisure and entertainment content and, of course, access Social Media. 62% of users use their mobile almost daily to access their social networks. Continue reading Mobile and its impact on the reputation of companies and brands

We are Family!

Spending time together as a family is very important for many reasons. How much time do you spend with the ones you love and that means quality time? What does quality time even mean and how can we make it better so we can really bond with our children and partner? We lead such busy lives and try to pack in as much as we can every day. There just aren’t enough hours in the day sometimes and so it’s easy to see how family time can slip down the list of priorities. Co-existing isn’t the same as spending time with someone so why is quality time so important?

It helps to make our children feel more confident for one. It fosters a greater feeling of security, builds stronger bonds and is all round better for our emotional health too. So what is quality time? It’s a phrase we hear thrown around all the time but it will mean different things to different families. For some it will involve gathering a board game on a Sunday afternoon, in-depth conversations over dinner each night or spending a weekend playing sports together. It doesn’t really matter what you do as long as you do it together and you all enjoy it.

We are Family

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It won’t always be easy and building bonds can take time. Not all relationships occur naturally or instantly, even with our closest family members. If siblings argue and fight, just remember that they may not like each other right now but they will always love each other and may even appreciate their differences as they mature. Don’t just assume that family time will happen naturally, you need to set aside a time and make it happen. Whether you promise to eat dinner at the table together every night or have a regular movie night, you need to stick to the plan.

Having a special room dedicated to family time is a luxury not many people can have but if you do have a spare space then turning it over to this cause could be a great idea. Installing a home cinema system and encouraging the children to use it for gaming or playing, as well as movie time, is a lovely way to create a space for all members of the family to feel at home in. For a Home Automation Installer, visit http://digitalinteriors.co.uk/.

We are Family2

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It’s common to think that as we see each other all the time, we don’t need to make the effort but coexisting isn’t the same as appreciating being with someone. And while it’s important to spend time as a whole family, don’t forget that individuals will need one-to-one attention too, like your partner. Plan date nights or a movie together after the kids are in bed and having a special space dedicated to entertainment will also take your mind off all those distractions in the rest of the house that remind you of chores still to do.

Mobile devices generate 1 in 5 clicks on sponsored searches

Globally, sponsored search spending continues to grow, with 15 percent percentages in the first quarter of 2013 compared to the same period in 2012, according to Kenshoo’s latest Global Search Advertising Trends report. In the US alone, growth compared to the same period last year was 24%.

A large part of that increase comes from mobile devices, as consumers increase their browsing activity and searches on smartphones and tablets. But still, especially in the US, advertisers continue to place a greater emphasis on desktop searches. Continue reading Mobile devices generate 1 in 5 clicks on sponsored searches