All posts by kThwlsU

The Benefits Of Digital Marketing For PR In The Food Industry

In order to grow a successful food and drink business, it is essential to have an efficient PR strategy in place. Digital marketing can help boost your brand image, creating referral traffic to your website and raise you above the competition.

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Why is PR important?

Put simply, if the general public is not aware of your brand, they won’t buy your products. PR raises awareness of your brand and may get you noticed by retailers or other distributors in the process, all the while helping your business grow. It is important to consider PR constantly, or you could task a food PR agency such as https://www.leapfrogpr.com/ to do this on your behalf.

How can digital marketing help PR?

The more digital content you are producing, either through your website, social media or email, the more likely it is that journalists will come across your brand. All it takes is for one journalist to like what they see and to get in touch and you could end up with your business being reported on in a mainstream newspaper. Informative digital content rather than just data will be more interesting to the press as it is easier for a story to be created from it. Also, any information you can create from your own research rather than quoting or repurposing existing statistics will be unique and therefore more desirable too.

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How can PR help digital marketing?

Once an effective PR campaign results in a publication about your brand, business or products, ensuring this publication is online and linked back to your website will benefit your digital marketing. Anyone reading the article can click onto your website, generating what is known as referral traffic. Once you have people visiting your website, the potential for sales increases. You may also be able to get the publication to include a backlink to your website which helps to improve your search engine rankings, which in turn will improve referral traffic. However, this is not as simple as a direct link to your website and you would need someone who knows what they are doing to check this is set up correctly for you.

Even if you can’t increase your search engine rankings through one publication, raising awareness of your website amongst the press will do this for you, but it will take longer to achieve.

Reasons to Become a Wedding Caterer

It’s always fun to get out and learn about the world of wedding catering, but there’s nothing like going down to your local wedding caterer’s shop and getting some ideas.

You may be considering taking some time to learn how to become a wedding caterer. This is something that many people will recommend, simply because they’ll tell you that it’s a really rewarding job to do. It’s a great way to make yourself available to a variety of people, and it can give you a great sense of pride in the knowledge that you were able to be a part of so many special occasions.

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Another reason you may want to consider learning how to become a wedding caterer is if you think it’s something you’d enjoy. Some people really love cooking and that makes them good candidates for this kind of job. They’ll enjoy the satisfaction that comes from knowing that they’ve given their best in front of others, and that they did it well. For help with your catering needs and Catering Equipment Repairs, visit a site like Roundstone, suppliers of Catering Equipment Repairs.

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The great thing about becoming a wedding caterer is that there are plenty of ways to get started. Most of them involve training, whether it’s just a couple of days spent on some cooking classes or a complete chef course. You can find just about any type of program that teaches you everything that you need to know about being a wedding caterer online, and many of them are free. Once you’ve learned how to become a wedding caterer, you can then explore all the different things you can do to make your career as fun and exciting as possible with new dishes. There are so many different types of weddings that you can attend!

The super cutting skills of the Chainsaw

Modern lumberjacks and tree surgeons are very grateful to Bernard Heine. Heine was a bone doctor and he wanted to find a way to cut through the human body quickly during surgery. This was to try and save the patient more pain by making it quick. With this in mind he invented the Chainsaw. James Jeffray and John Aitken developed the idea further but aside from the gruesome initial practice the concept of using a chainsaw in the tree and lumber industry gained more ground.

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A Tree Surgeon Gloucester way will happily tell you that the use of a chain saw is vital in their line of work. For this we need to turn to Samuel J Bens. He is the man that first comes up with the idea of using the chainsaw to cut wood and not people. These were hand powered but were still more powerful than using an ax. However for speed and power you must look to Andreas Stihl as the man, along with Joseph Burford Cox as the first to develop a powerful petrol and electric powered motor chainsaw. Meanwhile the company Festool had taken over Bens business and started to export to North America and the world. The outbreak of world war two soon stopped that from happening.

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One thing the second world war did do was improve the use of aluminum and the engineering behind mechanics. Out of necessity engines became lighter and smaller allowing for better handheld units as opposed to the two man jobs before.

The only thing that Nelson could see from his Column

Trafalgar square is one of the most iconic places in London. It was built to celebrate one of the greatest victories of the Nation in a battle that meant that Britainnia finally ruled the waves andsetting up the creation of the British Empire. The architect of this great win was Lord Nelson and a statue to him sits atop a column in the centre of the square. As he looks out at St Martin’s in the Fields, the stone lions and the unfinished plinth there was a time that his view was obscured by a very common bird. This was the pigeon and they certainly made a right mess of his stone appearance.

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Trafalgar Square had so many pigeons it was becoming quite ridiculous. It was certainly a job for a Pest Control Chelmsford based company to come and remove them. If you have a similar problem Find out more about pest control in Chelmsford by clicking the link. The pigeons were everywhere. Not only were they leaving large amounts of guano they were also stealing food. It wasn’t the bird’s fault. They were only responding to the seed being fed to them via the many tourists that bought it from the vendors.

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Slowly word got around amongst the birds (pigeons are very intelligent) that there was a ready source of food available. There were not only seeds there were also human food leftovers like crisps and donuts too. The selling of bird food was banned, anti landing devices installed and even a couple of Harris Hawks added which soon reduced the numbers.

How to make your website secure

Spies, thieves, hackers and malware are a problem for every website and every website visitor. In your own interests and to comply with the law you have to take steps to keep your website safe. A good web hosting company will help you do this, but here are a few basic precautions.

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Make your domain name accessible by HTTPS

A secure sockets layer “certificate” (SSL) encrypts your sites data exchanges so they can’t be intercepted and monitored. It makes your site accessible by HTTPS instead of HTTP. SSL is often bundled with commercial hosting packages because they are essential for commercial sites, but they are reassuring for every site.

Buy your business name

It’s a good idea for businesses to buy any domain name that resembles their own (see https://www.names.co.uk/domain-names). That prevents someone impersonating you, profiting from your marketing, or cybersquatting (asking an inflated price for the name later).

Keep up to date

All websites depend on a web server and many also depend on a PHP interpreter, database and other software resources. These are constantly being improved to protect against new threats so keeping up to date is important. Good web hosts help you do this but it is something to ask when you choose your package.

Don’t allow uploads

Don’t provide any means for visitors to upload files onto your server space. If you need to receive files, ask them to use DropBox or email them direct so you can scan them with antivirus software.

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Secure your contact forms

If your website allows visitors to send messages or leave comments you need to be very careful. Secure plugins use filters and other methods to prevent hackers entering potentially dangerous code into them.

Use security plugins

There are many free security plugins for content management systems like WordPress but check out the reviews before you use them. In the past, some had flaws that hackers could exploit so always keep them up-to-date.

Don’t advertise your CMS

If your website says “made with WordPress” you are telling hackers the weaknesses of your website and the default locations of its critical files.

Use safe passwords

Passwords aren’t much use if they are easy to guess. Hackers don’t have to guess them manually, they use software to try out probable combinations, but it is still very hard for them to crack a strong password.

Ageing Population

Currently in the UK, there is an ageing population, which means that people are able to live longer therefore creating an aged population which is actually the highest it has ever been in human history. People are able to live longer due to a better quality of life and technological advances which have led to the improvement of medicine. Less people are having children because of how expensive it is and also because of the lack of housing in the UK.

There are almost 12 million people aged 65 and over. This has caused strains on care homes as there is a higher demand but a lack of spaces available in care homes. This in turn has caused pensioners to change their homes to accommodate to their needs. A few changes include changing existing bathtubs to wet rooms, building wheelchair ramps for easier access to the house, upgrading beds with railings and controls, and installing stairlifts.

More and more people have started to add stairlifts into their homes to make climbing the stairs an easier and less painful task. A stairlift is a chair powered by electricity used to transport a person from one end of a staircase to the other using a control. There are a wide variety of stairlifts are available all over the UK. These can be found from companies such as Stairlifts Bristol provider Pearce Bros Stairlift. There are many different types of stairlifts available. These can range from straight tracks to curved and can accommodate for all types of stairs.

Acorn Mobility Stairlift | Mobility World Mobility Aids

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Your timber cladding options explained

Timber cladding is sustainable and eco-friendly, and it can create looks from traditional to super contemporary. When choosing timber cladding, you have a lot of options, from the type of wood you use to the edging

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The overall effect of timber cladding will guide your choice as much as the properties of a specific wood, whether you want a versatile larch, a bark edged cedar, or elegant oak feather edge cladding.

Edging

The edging you choose for your timber cladding has a big impact on the overall effect. Whether you’re using a softwood or a hardwood such as oak feather edge cladding reduces the amount of timber you need to cover a frame by about 25%. Waney edge cladding creates a more traditional, natural feel with its natural bark edges, and straight edge cladding has a modern, precise look.

Oak Cladding

Oak is a classic and popular material. It’s naturally durable and it comes in a range of colours that mean you can create a variety of different effects, although most types of oak will fade to a silver patina over time if not treated. Treating oak slows down weathering but doesn’t completely prevent it, and one of the big advantages of oak is that you don’t need to treat it: it looks great and lasts well untreated. That’s the main reason why oak tends to come at a premium price.

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Hardwoods such as oak also retain heat. Using them on exteriors or interiors creates natural insulation that could help lower your heating bills.

Western Red Cedar Cladding

Previously, this cladding choice used wood imported from Canada, but with an increasing number of these trees in the UK, home-grown options are now practical and popular. Red cedar is a beautiful wood, and very hard to replicate with synthetic materials. It also lasts for decades if installed properly.

Western red cedar can be more affordable than oak, but you will pay a premium price for the best possible quality.

Larch Cladding

This is another great British softwood. It’s not as long lasting (though still 30-50 years), but the big advantage of larch is that, as a naturally knotty wood, it’s one of the best out there for creating a natural, traditional look. It also comes in a wide range of colours, and is a more affordable option than oak or red cedar.

How to Design a Patio

Designing a patio is an important part of any home, because the place you put your outdoor furniture will determine your enjoyment of it. If you have a large family and a lot of guests, a large patio would be a good idea, because it’s a perfect place for outdoor dining and entertaining. For smaller families, a small patio is fine; you just need to ensure that there are some facilities available for cooking and socialising in your backyard.

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With the right design and planning, you can transform an otherwise boring backyard into a relaxing oasis complete with comfortable seating and a warm fire. It’s a good idea to do a little research before you begin planning your patio, so that you can get the most from the space and the resources that are at your disposal. You may also want to consider hiring a contractor or designer if you are planning on redesigning the entire patio. For Patios Gloucester, visit a site like Garden solutions

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Once you have decided on what type of patio you want, next comes the process of deciding where you want to put it. If you have a large backyard, it’s possible to build a porch or patio right next to the house, with plenty of space to spread out and enjoy your food and drinks while talking. However, if your house is too small, a deck or porch is probably your best option. Take measurements of your house to see how much space you have available; a professional will be able to help you calculate this.

Where to Enjoy Walking in Scotland

For getting away from it all and being with nature, the Scottish Highlands is one of the best places to go. Camp out and sleep under the stars, or find a remote holiday cottage to rent, and you will truly be able to make the most from rural Scotland.

You won’t need to pack much, just some good footwear for walking as  well as waterproofs and walking maps from https://www.themapshop.co.uk/Explorer_Walking_Maps.htm to ensure that you don’t get lost!

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You will be spoilt for choice for stunning and scenic places to visit in the Scottish Highlands, but here are some of the best laces where you can really enjoy all the beauty that nature has to offer…

Muckle Flugga – One of the Shetland Islands, Muckle Flugga is small, but beautiful – see the seabirds such as Gannets and Skuas on the cliffs, and head up to the lighthouse to take in some truly spectacular views.

Hermaness - Muckle Flugga Lighthouse. - Picture of Hermaness ...

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Loch Ness – Famous for the monster supposedly lurking beneath the loch, for walkers and camper’s loch Ness is a real treat. Take in the views over the loch, and visit the medieval Urquhart Castle, stood proudly overlooking the loch.

Beinn a’Chrulaiste – This imposing mountain near Fort William is said to be the best view in all of Scotland by many people. Make sure you have your climbing shoes as it is steep, but the reward is a view that will stay with you for life – looking across to Glen Coe.

Where Does Vanilla Come From?

Did you know that vanilla comes from a plant that looks something like a sweet corn? It is native to Central America and is a popular spice that comes from the pod of the vanilla orchids. However, what do you need to know about this wonderful spice? In fact, not all vanilla comes from the same plant. Less than 1% of all the natural vanilla used in today’s world comes from natural vanilla beans.

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Natural vanilla has a higher price tag as well. It is estimated that less than 10% of all natural vanilla beans in the United States are grown in the Central American rainforest. This is because demand is 10 times greater than the annual production of pure natural vanilla in this region. It is also second only to saffron in terms of its price per pound. It is expensive because growing the pods is labour intensive.

Vanilla is a hugely popular flavour and is used in a whole variety of products from ice cream to perfume, air fresheners and baking. For more details on Organic Vanilla Extract, visit a site like https://www.foodieflavours.com/shop/flavours/natural-flavouring/gorilla-organic-vanilla-extract/

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Vanilla can be purchased in different forms. Some uses involve the need for the whole pod, whereas others use the ground powder from the pods. Vanilla extract is common for baking and beverage use, while vanilla sugar is a mix of the extract and sugar.

Vanilla is the world’s favourite flavour and aroma and is often also used to enhance the smell and flavour of other aromas.